Documentary & explainers

Explainers and investigations, told with evidence.

• Paper trail: An investigative explainer, a minute long, made the way a desk of evidence looks: photocopied pictures, torn scraps, brush and type, all…
• Why it sells: A narrated Short on what makes a product photo sell. The same mug is shot twice and only one sells; a candle and a sneaker that sell join…
• Three things that sell: A narrated Short on the three things that make a product photo sell. Three pills become a tab bar; callouts on a mug name the light, the…
• The AI ROI gap: A narrated documentary Short in white clay on black: forty billion dollars as a pile of paper, ninety-five of a hundred companies in…
• Whiteboard explainer: A black marker on white paper draws a monitor stroke by stroke, hand-letters a title inside it, then sketches a workflow around it: three…